Order value
Raise what every order is worth.
You have already paid an ad platform to get this person to the basket. A second item, a bigger size or a bundle costs nothing more in ads.
On your store
Where the extra value comes from.
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A threshold from your margin
Set from what an order actually leaves you, so the free-delivery line lifts the basket instead of eating the margin.
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Bundles from real baskets
Bundles built from what people already buy together, taken from your own attach rates.
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Tiered and volume pricing
Buy two, or buy the bigger size: pricing that rewards the customer for placing the order you would rather have.
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Offers after the order
Post-purchase offers on the thank-you page, when the card has already been used and nothing has to be re-entered.
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Merchandising that does the work
Which products sit beside each other on a collection page, and the order they appear in, so the ones carrying margin are seen first.
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Subscription where it fits
For products people run out of, a subscription that suits the customer as well as the margin.
Proof
For one of our clients, revenue per order rose
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What you get
The offers live on the store, set from your contribution margin, reported as profit per order rather than basket size.
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A good fit if
Brands where acquisition is expensive and the catalogue supports buying more than one thing.
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The honest limit
Pushed too hard, this costs conversion. The right threshold is the one that raises profit per visit, and that is the number it is judged on.
Straight answers
Questions we get asked
What is order value?
The average amount a customer spends per order. Raising it means more revenue from the same traffic and the same ad spend, provided the change does not put people off buying at all.
Is this just upsell apps?
Apps are the easy part. The work is choosing the offers and setting thresholds from your margins.
Will discounting hurt the brand?
Volume pricing and bundles are not discounting the brand; blanket codes are.
What about subscription?
Where the category supports it, yes.
Next
Not sure this is the first thing to fix? The Route Map says which change is worth most on your store.
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