SEO
Show up for what people actually search.
Seven in ten UK searches now end without a click. The ones that do send a visit go to pages that answer the question in plain words, and to stores whose sizes, prices and stock match in Google Shopping.
On your store
What gets built and rewritten.
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Categories that match how people buy
Collections built around what people actually search for, in their words, rather than your internal categories.
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Product pages that answer first
Size, fit, materials and delivery written as text on the page, where search engines and assistants can both read them.
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A site that crawls cleanly
Speed, internal links, canonicals and pagination that do not waste the crawl.
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Free Shopping listings
The same product data feeding free Shopping listings, so organic and paid show the same price and stock.
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Written from running a store
Written by someone who runs a store, from your products and your customers' questions, not from a keyword list.
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Structured data that agrees
Markup that matches the page and the feed, so search engines and AI assistants read the same facts.
Proof
For one of our clients, sales rose
Better traffic, not more of it.
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What you get
The technical work implemented, the priority pages rewritten, and a monthly view of the queries that earn visits rather than impressions.
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A good fit if
Brands with a catalogue worth ranking and the patience for compounding work.
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The honest limit
SEO is slow. If you need revenue this quarter, Conversion and Order value move first, and this runs underneath them.
Straight answers
Questions we get asked
What is SEO?
Making a store easy for search engines to understand and worth returning: the technical health of the site, the structure of categories and products, and the words on the page matching what people search.
How long before it shows?
Technical fixes can move things within weeks. Category and content work is a quarter or more.
Do you write the content?
Yes, from your products and your customers' questions.
Is Merchant Center part of SEO?
The organic Shopping listings are, and they come from the same product data.
Next
Not sure this is the first thing to fix? The Route Map says which change is worth most on your store.
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