• The flows that pay

  Welcome, browse and basket abandonment, post-purchase, replenishment and win-back, all written like a person.

• Timing from your data

  Sent when your customers actually reorder, taken from the gap between first and second order in your own data, not a template's guess.

• Segments that matter

  First-time against repeat, full price against discount-led, active against lapsing, each getting a different email rather than the same broadcast.

• Not every campaign a discount

  Discounting people who would have bought anyway is the most expensive habit in email.

• A list you own

  Deliverability, consent and list hygiene, so the emails reach inboxes and the list is still worth something in a year.

• Email's share, every month

  Revenue from email reported monthly, so you see what it adds, not just open rates.

Proof

For one of our clients, email reached 7.9% of sales, up from 0.4%.

• What you get

  Flows built and live, a campaign calendar you can run, and email's share of revenue reported monthly.

• A good fit if

  Brands with a product people can buy again, and a list they have never really worked.

• The honest limit

  Retention cannot outrun a product people do not want twice. If people genuinely only ever buy one, a mattress for instance, this is a smaller lever and we will say so.

Next

Not sure this is the first thing to fix? The Route Map says which change is worth most on your store.