Two clients, both doing five figures a month when the work started. Neither is named. The numbers are more useful than the logo, and they are given with the window and the traffic they were measured against.

Home and lifestyle, UK, five figures a month at the start. Conversion, on-page SEO, order value, a complete set of new visuals, then email and CRM.

Orders +39.8% and sales +34.0% over nine months against the same nine a year earlier, on 4.2% fewer sessions. Email 0.4% → 7.9% of sales.

Not attributable: paid media was run by someone else throughout; the visual overhaul's effect was strongest in the first months and settled after; ad spend was cut mid-year, which flatters some months and punishes others.

Premium consumer goods, UK, five figures a month at the start. Theme rebuild, conversion, order value, catalogue structure, then paid media scaled and tightened.

Best month on record, 52.8% above the previous best. Conversion 2.21% → 3.29%. Revenue per order +32%. Ad efficiency 3.6x → 4.6x. Cost per new customer −6.7% by August. Sales from AI assistants 0.7% → 10.4%.

Not attributable: acquisition cost rose during the scale-up before it came down; the repeat-purchase rate fell as new customers arrived faster than old ones returned; the starting month was below that store's normal run rate.

On one of our clients' stores, the words on the checkout button had stopped responding to taps: a delivery app was intercepting them. Nobody had noticed, because the button still looked right. Orders per basket rose in the week after the fix, but a week is not a result, so there is no figure here. It is included because finding that is the job.