Every touchpoint between a stranger and a second order is a place they either continue or leave. Scroll, and you travel it.

Search, Shopping and assistants are three doors into the same catalogue, and one product feed behind all three. Fewer than a third of Google searches now send a click anywhere at all.

Found is not picked. The median store turns 4.6% of visits into baskets and 1.4% into orders — most of the loss happens after they have already decided they want it.

Unexpected shipping stops 48% of shoppers at the checkout. The fix is not showing costs sooner, it is a threshold set from what the order actually leaves you.

Gross margin stops at cost of goods. Shipping, fulfilment, fees and returns come after it, and every ad budget should be set against what is left rather than what came in.

Around 81% of customers never place one. It typically lands a fortnight after the first, which makes the gap short, known, and unusually fixable.

Every stop above ends in a change to your store. That is where most advice dies — the recommendation arrives, the quote arrives, the change never does.

Thirty minutes on your store, and we will tell you where the road narrows. Take it and fix it yourself if you like.