Demo A · layered
You’ve built the brand. Scaling it is a different job.
Backdrop and text travel at different rates. Scroll slowly and the depth is obvious; scroll fast and it just feels solid.
Five questions most brands cannot answer
Does anyone working on your brand know your contribution margin?
Gross margin stops at cost of goods. It leaves out shipping, fulfilment, payment fees and returns — and that gap is where brands spend £50k a month on ads while losing money on every order that ships.
How the numbers get usedHas your cost to win a customer doubled while your prices haven’t?
Acquisition costs are up 222% in eight years and still climbing. Platform saturation and signal loss, not a bad quarter. A better ad does not fix it.
Paid mediaIs every order worth what it could be?
Same visit, same ad spend, more in the basket. The only growth left that does not cost more to acquire.
Order valueDo you know who came back, and who never did?
The average DTC brand keeps 28% of its customers. If you are paying to acquire the other 72% twice, acquisition was never the problem.
Lifecycle and CRMCan an AI assistant find you?
AI traffic to retail is up 393% this year and converts 42% better than search. Around 70% of it lands in GA4 as ‘direct’, so most brands cannot see it arriving.
AI visibilityWhere the money actually goes
What is left of a £48 order.
Every ad, discount and free-shipping threshold comes out of the last bar — not out of revenue.
Job two
Getting chosen happens on the product page.
Same product, same price, same traffic.
01
Sessions × conversion × order value
Revenue is a multiplication, not a list. The smallest number decides the answer.
02
Buy 50% more traffic
£6,912 becomes £10,368. Your ad bill rises by half, every month, forever.
03
Or fix the quiet number
Same traffic, conversion 1.2% to 2.4%. £13,824, paid for once.
The number nobody checks
Acquisition costs are up
Platform saturation and signal loss. Structural, not a bad quarter, which is why a better ad does not fix it.
The enabler
And someone has to actually build it.
Run paid media through one vendor and email through another, and the gap between them is a margin leak nobody owns.
You don’t have to hold all of it.
Thirty minutes, no obligation, no deck.