Demo G · geometry that argues
Four numbers, four shapes.
Each scene below makes one relationship visible — size, part-to-whole, groups, presence. Scroll each one through.
Why the quiet number wins
Revenue is a volume, not a list.
2× the box, from doubling its shortest edge
Sessions, conversion and order value are three edges of one solid. Stretch the long edge — buy more traffic — and the box barely changes. Double the short edge and the volume doubles. Watch which one actually moves it.
What is left after a sale
Everything takes a slice before you do.
£26 left of a £48 order, before you have paid for the customer
Cost of goods, shipping, fulfilment, payment fees, returns. Each one cuts a piece off the column and drops it. What is still standing when they have finished is contribution — the number every ad budget and shipping threshold should be set against.
Who comes back
Twenty-eight of a hundred.
28% the average DTC retention rate
A hundred customers arrive. Twenty-eight stay. If you are paying to acquire the other seventy-two a second time, acquisition was never the problem — and you can watch exactly how thin the group that stays really is.
Who the assistant can see
A query passes. Most stores stay dark.
70% of AI referrals arrive in GA4 labelled ‘direct’
An assistant sweeps the category looking for something to cite. Only the stores whose product facts it can actually extract light up. The rest are not ranked badly — they are not in the answer at all.
The difference
The geometry is the argument.
Nothing above is a backdrop. Each shape carries a relationship a sentence can only assert — and every figure beside it is real text, readable whether or not the scene ever runs.