Demo E · scroll prism
You’ve built the brand. Scaling it is a different job.
Four jobs have to work together. Scroll on to turn them over.
Five questions most brands cannot answer
Does anyone working on your brand know your contribution margin?
Gross margin stops at cost of goods. It leaves out shipping, fulfilment, payment fees and returns — and that gap is where brands spend £50k a month on ads while losing money on every order that ships.
How the numbers get usedHas your cost to win a customer doubled while your prices haven’t?
Acquisition costs are up 222% in eight years and still climbing. Platform saturation and signal loss, not a bad quarter. A better ad does not fix it.
Paid mediaIs every order worth what it could be?
Same visit, same ad spend, more in the basket. The only growth left that does not cost more to acquire.
Order valueDo you know who came back, and who never did?
The average DTC brand keeps 28% of its customers. If you are paying to acquire the other 72% twice, acquisition was never the problem.
Lifecycle and CRMCan an AI assistant find you?
AI traffic to retail is up 393% this year and converts 42% better than search. Around 70% of it lands in GA4 as ‘direct’, so most brands cannot see it arriving.
AI visibilityTurn it over
Four jobs. You only need two of them fixed.
Scroll to turn the solid. Each face is one of the four, and the work is knowing which two are yours.
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01
Get found
DemandSearch, AI assistants, Shopping feeds and paid media are four separate systems reading the same catalogue. Most stores are legible to one of them.
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02
Get chosen
ConversionBeing found is not being picked. That happens on the product page, in the first few seconds, on a phone.
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03
Get more per order
Order valueThe same visit, the same ad spend, a bigger basket. Thresholds and bundles set from margin rather than round numbers.
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04
Get them back
LifecycleAcquisition only pays for itself on the second order. Everything between order one and order two decides whether it ever arrives.
Where the money actually goes
What is left of a £48 order.
Every ad, discount and free-shipping threshold comes out of the last bar — not out of revenue.
The number nobody checks
Acquisition costs are up
Platform saturation and signal loss. Structural, not a bad quarter, which is why a better ad does not fix it.
You don’t have to hold all of it.
Thirty minutes. We find the one job holding the other three back.