Demo B · tight
You’ve built the brand. Now you’re stuck scaling it without spending beyond your means.
Four jobs have to work together. Nobody can hold all four alone.
Five questions most brands cannot answer
Does anyone working on your brand know your contribution margin?
Gross margin stops at cost of goods. It leaves out shipping, fulfilment, payment fees and returns — and that gap is where brands spend £50k a month on ads while losing money on every order that ships.
How the numbers get usedHas your cost to win a customer doubled while your prices haven’t?
Acquisition costs are up 222% in eight years and still climbing. Platform saturation and signal loss, not a bad quarter. A better ad does not fix it.
Paid mediaIs every order worth what it could be?
Same visit, same ad spend, more in the basket. The only growth left that does not cost more to acquire.
Order valueDo you know who came back, and who never did?
The average DTC brand keeps 28% of its customers. If you are paying to acquire the other 72% twice, acquisition was never the problem.
Lifecycle and CRMCan an AI assistant find you?
AI traffic to retail is up 393% this year and converts 42% better than search. Around 70% of it lands in GA4 as ‘direct’, so most brands cannot see it arriving.
AI visibilityOne quarter, two options
The cheaper move is the bigger one.
12,000 sessions, 1.2% conversion, £48 average order.
| Today | More traffic | Fix conversion | |
|---|---|---|---|
| Sessions | 12,000 | 18,000 | 12,000 |
| Conversion | 1.2% | 1.2% | 2.4% |
| Revenue / month | £6,912 | £10,368 | £13,824 |
| Extra spend | — | +50% | £0 |
The map
Four jobs. Nine disciplines.
You will need two of them.
Getting found
Demand generation
DemandSearch, assistants, Shopping feeds and paid media. Four systems, one catalogue, and most stores are legible to one of them.
Getting chosen
Conversion optimisation
ConversionImagery, video and product pages that answer the objection instead of describing the item.
Getting more per order
Basket economics
Order valueThresholds and bundles set from contribution margin and attach-rate data.
Getting them back
Lifecycle and retention
LifecycleEverything between the first order and the second, which is where acquisition finally pays.
You don’t have to hold all of it.
Thirty minutes, no obligation, no deck.