• AI visibility

  Generative engine optimisation

  Get mentioned when buyers ask ChatGPT, Gemini and Perplexity what to buy.

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• SEO

  Search engine optimisation

  Show up for what people actually search, with pages that answer in plain words.

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• Merchant optimisation

  Google Merchant Center optimisation

  Every product listed in Google Shopping, with the details that decide where it shows.

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• Paid media

  Paid advertising management

  Google and Meta run to a profit target, not a revenue one.

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• Creative

  Product photography and AI imagery

  Imagery and video that show size, texture and use, with or without a shoot.

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• Conversion

  Conversion rate optimisation

  Fast pages, clear delivery and a checkout that works first time on a phone.

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• Order value

  Average order value optimisation

  Delivery thresholds, bundles and offers set from your margins.

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• Lifecycle

  Email and retention marketing

  Emails that bring first-time buyers back for the second order.

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• Shopify development

  Shopify theme and app development

  The changes built in your theme, in standard Liquid, owned by you.

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Next

Not sure where to start? The Route Map says which change is worth most on your store.